Another category identified for cost savings in last week’s Top 5 Categories to Source Now webinar was commercial print (full webinar replay here). With marketing typically driving decisions on commercial print, it’s a category many companies have had trouble bringing under management of the procurement team. However if approached properly, commercial print provides great opportunities for cost savings, efficiency and added value. And believe it or not… your marketing peers can also be happy with the process and results.

Category Manager and Supply Excellence contributor Nick Cherrone recommended the following strategy:

The full webinar replay - including the other 4 categories the team advises sourcing now - is available here. And if you have category questions for Nick, other members of the category management team, or your peers out there in the trenches, please leave them here.

Justin Fogarty is Managing Editor of Supply Excellence and community manager of Ariba Exchange. For any questions or feedback on the blog or its contributors, Justin can be reached at jfogarty[at]ariba.com.