This week, we posted on early signs indicating some manufacturing jobs are returning to the US in select sectors and regions. I still think the evidence is anecdotal at this point. But if manufacturing jobs are truly to return to the United States, it will take a convergence of conditions to happen in any significant, sustainable way. A combination of politics, labor costs, currency rates, consumer demand, and a host of other variables will need to be favorable in order for more companies to scale up or shift their operations stateside.

Some of those factors are beyond the control of individual companies, manufacturing trade groups and even the industry as a whole. But … they can help to drive consumer demand with a combination of good products (at competitive prices that people want to buy!) AND marketing/advertising. So on the marketing front, it’s great to see the manufacturing industry getting creative and making use of social media to help get their message across:

Hat Tip to Mojo for sharing this gem.

Justin Fogarty is Managing Editor of Supply Excellence. For any questions or feedback on the blog or its contributors, Justin can be reached at jfogarty[at]ariba.com.